July 06, 2022 2 min read 0 Comments
Aashi Beauty is turning 4, and we could not be more excited. Our brand has come a long way since launching in 2018. We believe in the simplicity of beauty and want to inspire females of all ages to style their hair. Our founder started this brand to meet the needs of those that want to style their hair daily yet want to remain simple, relatable, and well, them! We want to encourage our #aashiangels to enhance their natural beauty, and with that, their hair.
Q: Can you share the story behind the name of the brand?
A: “The word Aashi originates from India. It means to smile. For me, smiling and laughter is the biggest joy in life. I want all my customers to leave smiling and happy.“
Q: Describe the brand in 3 words
A: “I’d say: relatable, simple, classy”
Q: You started this brand 4 years ago, can you share what have been some learning lessons and challenges you’ve experienced on your journey so far?
A: “Nothing is easy, and business is a lot of hard work. There will always be ups and downs in business, but no matter the issue that arises - always have a positive mindset. Never give up on something you believe in, have a strong mindset. Your thoughts are powerful.”
Q: What are some of your proudest achievements for Aashi Beauty so far?
A: “I go through each review - hearing feedback from customers of various hair types saying they love my products - makes me very proud. I don't have a business background, and for me building this website, designing these beautiful products, and seeing how it positively impacted the lives of so many females, is my greatest accomplishment.”
Q: What excites you most about the future of Aashi Beauty?
A: “ I’m looking forward to creating more beautiful products. And, to continue spreading awareness to people about finding happiness in the simplicity of beauty.”
Q: What advice do you have for other WOC female founders and entrepreneurs?
A: “Don’t let someone tell you can not do it, or that is not culturally accepted. If something is your passion, don't let fear of what others think of you get in your way. Have a strong mindset, your thoughts become reality!”
4 Fun Facts about Aashi Beauty:
From everyone at Aashi Beauty, we thank you for your support and look forward to being a part of your hair journey. If you've read this far, enjoy 30% off your purchase with code AB4BDAY.
XO - Team Aashi